A 20% increase in simplicity results in a 96% increase in customer loyalty, according to CEB survey
- Kirk Owen
- Jan 13, 2020
- 2 min read
Updated: Jan 15, 2020
A 20% increase in simplicity results in a 96% increase in customer loyalty, according to a CEB survey. “Easy” can result in consumers being 86% more likely to purchase brands and 115% more likely to recommend those brands to others.
So as an owner of a retail establishment how do you make it easier for your customers to do business with your store?
In 2020 breakthroughs in artificial intelligence are making it easier and more cost-effective for retail business owners to use voice technology to schedule appointments/take orders automatically without having to wait for one of your employees to answer the phone. For less than $100 a month, your business can have a custom voice agent that greet callers, take orders/make appointments, answer common questions, and send customers texts to confirm their order/appointment.
But, how do you define “easy” in today’s fast-paced world? Easy often means fast. Your aim should be to let the customers accomplish their goals within the least amount of time. Ditch the unnecessary menus. Skip the redundant integration with CRM. Get rid of the bells and whistles that stand between your caller and their goal.
Through a quick integration with your CRM/ordering/scheduling software, custom voice agents will recognize returning customers, take their order/schedule their appointment, confirm the order and send a confirmation text or email. All in about one minute. Without taking any time from your in-store employees that are busy handling current appointments and orders.
And because these custom voice agent solutions integrate with your existing phone number, these are low-risk propositions as you can allow as many or few calls to be handled by the custom voice agent as you choose. Also, at any time, the caller can hit “0” and be put into the call queue if they would rather speak with a member of your staff.
It is important to know that these custom agents are not IVR systems. Callers are not subjected to complicated phone trees that require them to listen through a variety of options.
Additionally, with these custom agents, you are able to learn about what your customers care most about with audio recordings and searchable text transcripts of all incoming calls. Your business will be able to make better business decisions with metrics such as peak call times, new vs. returning callers, and conversation topics.
If you would like to learn more about how custom voice agents can help increase the revenue that comes from making it easier for your customer to place orders or schedule appointments, please provide your email and we will contact you with more information.

Comments